Project briefing

They were looking for a while to find the "perfect designer" to design their logo. We challenged them to combine their four minds into one, so we could create a logo that felt it was theirs. One main goal that came out of it, the logo had to contain a link to or element of a guitar. Naturally, we also created a brand identity around the logo and provided them with a unique branding. They opted to move away from that classical brownish style and loved a more colorful approach. For their promo video, they had a clear vision and direction to follow. Their idea was to playfully mimic a rather famous ad played on Belgian television for years. We took their wishes to heart and gave their promo video its own unique look and take on the idea behind the ad.